Digital signage is recognized worldwide for attracting more viewers, improving productivity and maximizing the potential of all revenue opportunities. Colorful and dynamic, it brings products and services to life, providing new, up-to-date information, usually adapted to the context.
Digital signage, or as we at Swiss Profile have renamed it, “broadcast television”, is a very powerful tool, as it can be implemented in a wide variety of ways. Companies in almost every sector have used this technology on their premises to meet specific customer requirements.
At Swiss Profile, we focus on people-centric content, such as health and safety, teamwork and vital information such as daily production and delivery performance. This has proved extremely useful when announcing new implementations or revising internal policies.
We have a small video production team responsible for producing our own video clips in line with our professional culture, an asset we are proud of.
The advantages and possibilities of digital signage are endless within our space. We brought in a digital signage provider to help us explore ways of using digital to inform, educate and communicate with targeted staff in the plant and office. At Swiss Profile, we use broadcasting to inform staff of new information, festive greetings, award ceremonies, important announcements, sales, production and customer feedback in the shortest possible time.
The digital display allows screens located at strategic points in the plant to be modified simultaneously from a remote site. If we wish to announce an upcoming event or a new regulation, we are assured that our new banner will be deployed simultaneously in all these locations, with identical rendering.
This is also crucial in terms of employer branding, as important information needs to be disseminated repeatedly to anchor it in the mass. Our daily reading list has no shortage of training modules, health and safety awareness, quality highlights and best practices such as 6S for our new recruits, which can also serve as a refresher for our experienced staff. Prioritizing these topics in an industrial environment is not only essential for the well-being of employees, but also for the success of the company.
We also use broadcasting to make our plant an attractive place to work. This has already been proven to boost employee productivity. According to a recent survey, less than half of front-line employees feel listened to in the workplace. The use of digital signage allows us to demonstrate our commitment.
Congratulating an employee on a job well done, wishing them a happy birthday, thanking them for their long service or encouraging them in their well-being all serve to strengthen their attachment to your organization. Well-informed staff are likely to be satisfied with their work. It’s essential to keep employees satisfied by keeping them informed, thus guaranteeing a higher retention rate.
Broadcasting also creates visibility for employers and employees. We all tend to work harder and more efficiently when we know what we want to achieve. Make data from your production lines easy to assimilate and allow employees to take control of their own productivity achievements, all thanks to a few wall-mounted screens with a simple reporting system derived from data already recorded and in use.